Founder/Chief Growth Officer, GC, PMP
ENTREPRENEUR | BUSINESS LEADER | COACH | AUTHOR | SPEAKER | RETIRED GREEN BERET
Rod Cruce is an Entrepreneur, Business Leader and Coach who specializes in developing high-performing teams through adverse and unpredictable situations. He spent 21 years in the United States Army, 18 as a Special Forces Green Beret, where he conducted missions throughout the world in numerous countries including, El Salvador, Honduras, Colombia, Venezuela, Afghanistan, and Iraq.
As a Special Forces Green Beret, he leveraged a unique skill set composed of leadership, strategy, and problem solving, which influences others to embrace change, and achieve successful outcomes. He has transitioned into the civilian sector and correlates his success to unique strands of DNA found within many Green Berets. This DNA incorporates a series of core values and cognitive skill set that produces adaptive leaders that win the hearts and minds of others and provide outstanding results during adversity and insurmountable odds.
He received a Bachelor of Science (BS) degree in Computer Science from Campbell University, a Master of Science (MS) degree in Industrial Engineering and has numerous other certifications.
Over the past decade since leaving the military, he has started, bought, and sold several businesses within the Restoration & Construction, Defense, Leadership, Entertainment, and Operations & Maintenance Industries. He specializes in working with underperforming companies or those who want to increase their revenue, profitability, and optimize their operations. His current focus is Trifecta Growth Institute.
In his free time, he enjoys working out, engaging in competitive skydiving, skiing, and spending time with his family.
ENTREPRENEUR | COACH | MOTIVATION SPEAKER | U.S. VETERAN
Ronniccia is a highly accomplished professional with 25+ years International experience who specializes in developing organizations and their teams with tailor-made programs in sales, customer experience, relationship management, and leadership.
She is recognized for her engaging and empathetic coaching style that helps individuals find the courage and vulnerabilty to explore their feelings and their behaviors when they take on risk, move past prior failures in order to find new vision and success.
She has spent many years abroad bridging various cultures while implementing programs across the world in diverse industries including fashion, automotive, insurance, retail, pharma, medical, telecommunications, engineering and construction. She is devoted to creating brand, employee and customer experiences that influence business success.
Ronniccia is a veteran of the United States Army where she was a paratrooper in the 82nd Airborne Division and the XVIII Airborne Corps. She received her BA from North Carolina State University and has numerous Coaching Certifications.
She is an accredited University Lecturer for Business, Media, and Marketing, the recipient of numerous training awards and Military distinctions, and of recent, the Coach who led her son’s basketball team to be #1 in the Region.
OPERATIONS & TRAINING MANAGER BUSINESS STRATEGIST | TRAINER | GROWTH SPECIALIST | SUPER STAR | BBA
Meet Ashley Young, an accomplished operations and training professional with over 20 years of experience in the restoration and construction industries and more than 25 years in business leadership across consulting, operations, finance, and marketing. As the Operations & Training Manager at Trifecta Growth Institute, Ashley plays a key role in supporting the development of impactful training programs, workforce education strategies, and operational improvements that empower professionals and organizations alike.
Ashley brings real-world insight and field-tested knowledge to every initiative she touches. She collaborates with the Trifecta team to enhance curriculum delivery, support learning design, and ensure programs reflect the evolving needs of restoration, construction, and leadership development. Her ability to connect strategic vision with practical application makes her a valuable asset in driving operational efficiency and team performance.
Throughout her career, Ashley has held key leadership roles where she has led operational overhauls, strategic marketing campaigns, and the development and delivery of impactful training programs. She has consistently built high-performing teams through hands-on mentorship, while also improving internal systems to drive efficiency and scalability. Whether optimizing workflows, launching brand-aligned marketing initiatives, or equipping teams with the tools and knowledge they need to succeed, Ashley is known for her ability to translate strategy into action—always with a focus on sustainable growth and people-first leadership.
Ashley holds a Bachelor of Business Administration from Purdue University and is a Certified Professional in Training Management, along with various other certifications. As a trainer and industry expert, her leadership is grounded in a deep passion for using her gifts to serve others—growing businesses by growing people. She thrives on identifying areas of need and building targeted training and development solutions that elevate individuals, teams, and entire organizations. With a vision-driven, hands-on approach, Ashley is committed to mentoring talent, optimizing performance, and creating meaningful, lasting impact across the industries she serves.
In her free time, she loves staying active with swimming and running, exploring the outdoors with her dogs, getting creative through painting, drawing, and playing piano, diving into nonfiction books, traveling, growing in her faith, and spending quality time with her husband and family.
TRAINER | LEADERSHIP COACH | HIGH-PERFORMING TEAM EXPERT | RETIRED GREEN BERET
Meet Tim, a distinguished leader with a rich background in both military and business environments. Tim’s journey began with 30 years in the United States Army, including 25 years as a Special Forces officer. His extensive deployments across Colombia, Ecuador, El Salvador, Guatemala, Honduras, and Afghanistan have honed his skills in leadership and strategy.
In addition to his military achievements, Tim is a senior operations leader with a strong track record in the business world. He is passionate about developing and leading individuals, mid-level managers, and high-performing teams. His experience spans managing complex organizations with up to 5,000 people, ensuring alignment across multiple functions and reporting structures for successful outcomes.
He received a Bachelor of Science (BS) degree in Political Science from The Citadel and a Master of Science (MS) degree in National Resource Strategy from The Eisenhower School at the National Defense University.
In Tim’s free time, he enjoys training his beloved dogs, playing Golf and traveling with his family.
LEADERSHIP COACH AND TEAM DYNAMICS EXPERT, DBA, MBA ENTREPRENEUR | HIGH-PERFORMANCE TEAM EXPERT | COACH | RETIRED ARMY RANGER
Meet Michael Woody, a seasoned expert with over 20 years of experience in leadership, team dynamics, and driving high-performance teams. Michael specializes in working with small businesses to improve team effectiveness and leadership development, leveraging data science, behavioral economics, and organizational dynamics to provide practical, results-driven solutions.
With a focus on optimizing team performance, Michael’s strategic training approach fosters resilience, strategic thinking, and adaptability. His leadership coaching empowers individuals to push past their limits and achieve growth.
A retired U.S. Army Non-Commissioned Officer with 21 years of distinguished service, Michael has served as a combat veteran and U.S. Army Ranger in Operations Just Cause and Iraqi Freedom. Now an educator and speaker, he shares his extensive knowledge on leadership, team effectiveness, and organizational success.
Michael holds a Bachelor of Arts (BA) degree in Political Science from Temple University, an MBA from Villanova School of Business, and an Executive Doctorate in Business Administration, focusing on the balanced duality model of High-Performance Teams, from the Fox School of Business at Temple University.
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