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Our Team

Rod Cruce

Founder/Chief Growth Officer, GC, PMP
ENTREPRENEUR | BUSINESS LEADER | COACH | AUTHOR | SPEAKER | RETIRED GREEN BERET

Rod Cruce is an Entrepreneur, Business Leader and Coach who specializes in developing high-performing teams through adverse and unpredictable situations. He spent 21 years in the United States Army, 18 as a Special Forces Green Beret, where he conducted missions throughout the world in numerous countries including, El Salvador, Honduras, Colombia, Venezuela, Afghanistan, and Iraq. 

As a Special Forces Green Beret, he leveraged a unique skill set composed of leadership, strategy, and problem solving, which influences others to embrace change, and achieve successful outcomes. He has transitioned into the civilian sector and correlates his success to unique strands of DNA found within many Green Berets. This DNA incorporates a series of core values and cognitive skill set that produces adaptive leaders that win the hearts and minds of others and provide outstanding results during adversity and insurmountable odds.

He received a Bachelor of Science (BS) degree in Computer Science from Campbell University, a Master of Science (MS) degree in Industrial Engineering and has numerous other certifications. 

Over the past decade since leaving the military, he has started, bought, and sold several businesses within the Restoration & Construction, Defense, Leadership, Entertainment, and Operations & Maintenance Industries. He specializes in working with underperforming companies or those who want to increase their revenue, profitability, and optimize their operations. His current focus is Trifecta Growth Institute.

In his free time, he enjoys working out, engaging in competitive skydiving, skiing, and spending time with his family.

Ronniccia Heining

ENTREPRENEUR | COACH | MOTIVATION SPEAKER | U.S. VETERAN

Ronniccia is a highly accomplished professional with 25+ years International experience who specializes in developing organizations and their teams with tailor-made programs in sales, customer experience, relationship management, and leadership.

She is recognized for her engaging and empathetic coaching style that helps individuals find the courage and vulnerabilty to explore their feelings and their behaviors when they take on risk, move past prior failures in order to find new vision and success.

She has spent many years abroad bridging various cultures while implementing programs across the world in diverse industries including fashion, automotive, insurance, retail, pharma, medical, telecommunications, engineering and construction. She is devoted to creating brand, employee and customer experiences that influence business success.

Ronniccia is a veteran of the United States Army where she was a paratrooper in the 82nd Airborne Division and the XVIII Airborne Corps. She received her BA from North Carolina State University and has numerous Coaching Certifications.

She is an accredited University Lecturer for Business, Media, and Marketing, the recipient of numerous training awards and Military distinctions, and of recent, the Coach who led her son’s basketball team to be #1 in the Region.

Michael Woody

LEADERSHIP COACH AND TEAM DYNAMICS EXPERT, DBA, MBA
ENTREPRENEUR | HIGH-PERFORMANCE TEAM EXPERT | COACH | RETIRED ARMY RANGER

Meet Michael Woody, a seasoned expert with over 20 years of experience in leadership, team dynamics, and fostering high-performance teams. Michael specializes in working with small businesses to enhance team performance and leadership development. He combines data science, behavioral economics, and organizational dynamics to deliver practical, impactful solutions tailored for smaller enterprises.

Michael’s strategic and immersive training approach is designed to optimize team performance and cultivate resilience, strategic thinking, and adaptability. His engaging leadership coaching style empowers individuals to exceed their limitations and drive growth.

Michael is a retired U.S. Army Non-Commissioned Officer with 21 years of distinguished service, including notable roles as a combat veteran and U.S. Army Ranger in Operations Just Cause and Iraqi Freedom. Now a dedicated educator and speaker, he shares his expertise on leadership, team effectiveness, and organizational success.

He received a Bachelor of Arts (BA) degree in Political Science from Temple University, MBA from Villanova School of Business, Executive Doctor of Business Administration for balanced duality model of High-Performance Teams from the Fox School of Business at Temple University.

Tim Chambers

TRAINER | LEADERSHIP COACH | HIGH-PERFORMING TEAM EXPERT | RETIRED GREEN BERET

Meet Tim, a distinguished leader with a rich background in both military and business environments. Tim’s journey began with 30 years in the United States Army, including 25 years as a Special Forces officer. His extensive deployments across Colombia, Ecuador, El Salvador, Guatemala, Honduras, and Afghanistan have honed his skills in leadership and strategy.

In addition to his military achievements, Tim is a senior operations leader with a strong track record in the business world. He is passionate about developing and leading individuals, mid-level managers, and high-performing teams. His experience spans managing complex organizations with up to 5,000 people, ensuring alignment across multiple functions and reporting structures for successful outcomes.

He received a Bachelor of Science (BS) degree in Political Science from The Citadel and a Master of Science (MS) degree in National Resource Strategy from The Eisenhower School at the National Defense University. 

In Tim’s free time, he enjoys training his beloved dogs, playing Golf and traveling with his family.