Rod Cruce is the Founder and Chief Executive Officer (CEO) of Trifecta Growth Institute, a leadership development, training, and business coaching organization that helps service-based businesses build stronger leadership teams, improve operational systems, and achieve sustainable growth.
With decades of leadership experience across military service, entrepreneurship, and business consulting, Rod works with companies to develop the strategic clarity, operational discipline, and leadership culture needed to scale successfully.
Before entering the private sector, Rod served more than 20 years in the United States Army, including nearly two decades as a Special Forces Green Beret. During his military career, he led complex operations in challenging environments across multiple countries.
His time in Special Forces shaped the leadership principles he teaches today—focused on accountability, teamwork, adaptability, and mission-driven execution. These principles now serve as the foundation for the company’s business leadership program, “Lead Like a Green Beret”.
Following his military career, Rod became a successful entrepreneur and business leader across several industries. He has built, acquired, and operated businesses in sectors including:
In addition to founding multiple companies, Rod has helped turn around struggling businesses by implementing stronger leadership systems, improving operational efficiency, and building high-performing teams.
Rod founded Trifecta Growth Institute to help business owners and leadership teams develop the skills and systems needed for long-term success.
The organization provides training and coaching programs focused on:
Through these programs, Rod and his team work with companies to improve communication, strengthen leadership culture, build elite teams and high-performance cultures that scale businesses.
Rod’s work spans across multiple industries. The leadership program, “Lead Like a Green Beret” and his book, “The POWER-ACT” drive strong leadership, culture, and efficient operations that are essential for creating elite, high-performance teams for an organization’s growth.
By combining real-world business experience with leadership training, Rod helps organizations create systems that support both operational excellence and team development.
As an industry advisor, Rod shares insights on leadership, operational strategy, and business development with organizations seeking to strengthen their internal leadership and long-term growth.
His experience working with business owners, contractors, and service industry leaders provides valuable perspective on building resilient companies and high-performing teams.
