Invest in Your People, Invest in Your Business
At Trifecta Growth Institute, we believe that to grow a business, you must grow your people.
Sustainable success doesn’t just come from simply working harder- it comes from empowering individuals and teams with the knowledge, confidence, and tools they need to excel.
We equip organizations with professional development through TLC:
When you invest in your people, you build a thriving culture, unlock performance, and create the foundation for long-term growth.
Rod Cruce didn’t just study business turnarounds—he lived one.
A former Green Beret trained to solve complex problems under pressure, Rod brought that same strategic mindset to the business world when he purchased a failing restoration company.
The situation was dire: he had to make payroll the week before the deal even closed.
Within six months, the company was profitable. Nine months later, it earned Top Performer status and ranked in the Top 200 restoration companies nationwide.
The transformation wasn’t luck—it was the result of proven frameworks, disciplined execution, and relentless focus on building systems that work.
Rod founded Trifecta to share the exact strategic thinking and operational model he used to revive underperforming businesses and thrive in high-stakes environments.
Whether you’re turning around a struggling operation or scaling a successful one, Rod brings the same precision and hands-on guidance that transformed his own business—so you can achieve the results you’ve been working toward.
Here’s what drives us:
Empower businesses by growing their people through transformative learning to achieve sustainable growth and innovation.
Ignite professionals to unlock potential and build capability that delivers measurable ROI and lasting impact.
Our Core Values represent the way we work, lead, and win. RAPID is not about speed for speed’s sake. It is about moving with a purpose while staying true to who we are. These set of values set the standard for every decision, every interaction, and every result we deliver.
We honor each person’s time, talent, and expertise. Respect fosters trust and makes collaboration our default. We listen first, assume positive intent, and communicate with clarity.
We show up as our true selves—open, honest, and consistent. We speak candidly, invite feedback, and embrace healthy conflict as a catalyst for better ideas, addressing issues directly and respectfully.
We bring energy and craftsmanship to our work. We care deeply about results and welcome constructive debate, knowing that respectful disagreement leads to smarter decisions and stronger solutions.
We choose the hard right over the easy wrong. Integrity is honesty, openness, and transparency in practice—especially when stakes are high or no one is watching.
We focus on outcomes that matter. Driven means we are persistent and optimistic, we tackle challenges head-on, and we turn commitments into measurable impact.
Trifecta Growth Institute provides TLC (Training, Leadership, and Coaching) by focusing on six key components that drive organizational success:
Understand where you're going and where you want to be
Ensuring you have the right talent & resources to succeed
Identifying & outlining processes and procedures
Create a culture of transparency by constructively addressing problems
Using data to inform decisions to gain a competitive advantage
Building the foundation that allows your company to grow
We believe that every business has untapped potential, and unlocking it starts with investing in people.
At Trifecta, we’re committed to equipping individuals and teams with the knowledge, confidence, and tools they need to succeed.
We do this through professional development that focuses on Training, Leadership, and Coaching—the three pillars that transform capable employees into high-performing teams and thriving organizations.
We don’t just deliver programs.
We partner with businesses to ignite human potential, create lasting value, and build cultures where people and companies evolve together.
When you invest in your people, you invest in your future—and we’re here to guide you every step of the way.
